San Diego’s original matcha cafe Holy Matcha, founded by Geraldine Ridaura, is pleased to announce the February 2019 debut of its second location — within Greystar’s new ‘Park 12 — The Collection’ development in San Diego’s East Village. The complex (100 Park Plaza) is one of several new residential projects redefining and revitalizing the dynamic downtown neighborhood, which has experienced unprecedented growth in recent years. Adjacent to Petco Park and overlooking San Diego Bay, Park 12 — The Collection’s four residential buildings are anchored by an expansive, semicircular public plaza where Holy Matcha and other complementary restaurant and retail venues will be located. The public plaza is slated for completion spring 2019 and the cafe will be the first tenant to open.
“Targeting the East Village for Holy Matcha’s second location was not just a strategic business decision,” says founder Geraldine Ridaura. “I’m truly excited to be a part of the evolution of this urban community — and Park 12 is well positioned to advance it.”
Holy Matcha will occupy one of Park 12 — The Collection’s 17 retail venues, also to feature Mexican eatery Carmelita’s, F45 Training fitness studio and Creamistry, a liquid nitrogen ice cream parlor. In keeping with the original North Park cafe, Holy Matcha East Village will specialize exclusively in high-quality matcha beverages, handmade to order by a team of ‘matcharistas.’ The new location will offer neighborhood exclusive drinks in addition to the core menu — plus, locally-sourced green tea flavored bites.
“Holy Matcha’s approach to tea and its presentation has created a large following,” said Jerry Brand, senior managing director of west coast development for Greystar. “We’re thrilled to add the second location to our lineup of exclusive retail offerings and introduce our residents and downtown neighbors to their innovative menu and creative design.”
The evolving East Village presents a uniquely San Diego urban landscape — contemporary high-rises commingle with reimagined former warehouses and historically significant Victorian dwellings. This sparked extra creativity when San Francisco-based architectural firm HOMEWORK and Ridaura were honing their minimalist design vision for the 820 square-foot space. Inspired by Ridaura’s latest travels to Japan and Paris, Holy Matcha’s new location will be a complete design departure from the original café and its Instagram-iconic pink banquette and tropical wallpaper. The highly anticipated space will be unveiled in February 2019.
Holy Matcha is now hiring for its East Village location and accepting applications via email@example.com. For more information about Holy Matcha, visit: www.holymatchasd.com or instagram.com/holymatchaa. To learn more about Park 12 — The Collection, visit https://livepark12.com.